According to Google, there are three ranking products online, and content is one of them, but what is the factor that makes range compatible with SEO guidelines.
One of the SEO professionals, Nate Dame, wrote an entire outline of the qualities of good SEO-friendly content.
What we would be discussing are excerpts from the outlines he gave.
He described content without SEO as wheels without an engine, and guess what that does to you? It leaves you pedaling for long without making any progress.
Without a laid-out SEO plan, one cannot keep up in a digital marketplace.
In the same way that an engine without wheels is a shiny machine that can't move, SEO without content is a shiny machine that can't move.
Every content will need SEO if it stands out amid one million mediocre blog posts choked up on the internet.
And Google has revealed that one of the top three ranking factors of organic search is content.
In any case, you should remember that it is just any content because search engines will not begin to read every content one after the other to look for the best content.
You would have to know how to optimize every word to get to the highest position in SERPs.
Read also: Digital Marketing Agency Tips for 2024
Improve your site's performance and ranking with these SEO tips
STEPS IN CONTENT OPTIMIZATION
Step 1: SEO your Content Strategy
Many authors would mistake finishing their articles before considering employing SEO promotional tools.
That's when they are trying to fish out what they just created.
They are scrambling to xenograft a few keywords and links.
But a good marketing strategy starts with keywords and search intent.
Once you have your hands on the queries your Audience is Using for inquiries, and you know the kind of content they are looking for, you should begin to map out a plan to answer their specific queries and lure them through the conversion channels.
Step 2. High-Quality Content
Your content must be borne out of intense research and written down to help the user with detailed information to solve the mysteries he is searching for.
Your contents must have this integrity and must be reliable. That's what we call high quality. It must be without typing errors and plagiarism-free.
It is risky to copy and paste other people's work. It speaks poorly of your page and can damage your chances of ranking high on SERPs.
Step 3: Design Good Content
We must structure good content to create a good user experience,
With the end goal that the user thinks that it is not difficult to understand, and can share it happily, and relate with the words written down on those pages
Pay attention from the information down to the overall structure, and layout
Make sure your architecture is well planned to enhance readability for content optimization.
There are plenty of perspectives regarding which qualities make content "great" — or "tacky" or "thought authority." They are on the whole commendable contemplations, and each piece of content should cover somewhere around a couple:
- Simple/Clear/Coherent
- Concrete
- Unexpected
- Emotional
- Credible/Valid/Experienced
- Educational
- Entertaining
- Inspiring
- Deep/Thorough
- Relevant
- Useful
- Novel/Unique (in worth, not simply in content)
- Dependable
Whenever you are about to write, keep your audience in mind they are the people you're writing for, so always think if what you are writing will appeal to their understanding.
These people are your audience, not your peers. Try to keep your conversation moderate, not too slim, and not too complicated.
You should be careful to check if your contents are shareable
Make sure you can scan it by using a short paragraph; a maximum SEO paragraph should not carry more than 20 words
Use callouts, bold texts, bullet points, numbered lists, quotes to make readers easy on the eye and easy to understand quickly.
Use Catchy Titles and H1
Create enticing, actionable titles that use keywords strategically and naturally.
Anticipate the audience’s hopes, fears, and concerns.
Another strategy is to spy on your competitors, check for ranking domains, see if yours is better than theirs, and see that you make it better.
Step 4: Create Correct Content
There is no evidence right now about whether typing errors are one of the ranking factors, but your content must be correct and free of reproach; always pay attention to the little details like punctuation marks and make sure they are placed in the right places for content optimization.
Several online tools can help you with these grammatical errors, apps like Grammarly, proofreader, etc. Several online tools
High-quality content is free of spelling and grammatical errors. It would help if you were deliberate about making sure of an error-free content Proofread. And then have someone else proofread. There are times you might not see a specific error, but someone else will; always make sure to involve others in your proofreading for greater content optimization.
Step 5: Build a Reputable Backlink
Using a link is one of the factors of a good copy; the reason is that Google has to know that you have researched enough and your content has backings.
Links are like witnesses; in court, they stand as validation to every information you are selling.
So it is ok if you make a quote and ass the source it will increase your ranking chances and for sure it helps in content optimization that is required for the SEO.
Step 6: Check your Keyword Usage
Now, this is very important while writing your content regulates the use of a keyword in your content because if you use the keyword in the context more than the expected times, it will discredit your SEO
A high-quality Optimized Content is not stuffed full of the primary keyword. There’s no real math for this. A good way to visualize is to use the “Find” feature in your document and search the keyword. If it looks oversaturated, start plugging in some synonyms.
When you have conducted all of these check-ups,
Your meta description must not be longer than 15 words.
When writing content, consider the contents related to the keyword you are writing about, and be sure to create a solid chain of internal linking structures that will help your SEO.
